...to give. I had a client recently who had the good fortune to have someone call and make an appointment for him! Not only that but the friend who called is also paying for his sessions! Now that is what I call the best kind of giving. When you actually reach out and DO something for someone, In my opinion, it is by far the best way to show that you care. Paying for someone is also fairly high up on my list as $$$ represents the work it takes to obtain it. In last place I put advice giving. Giving advice is okay and can be well directed, but it is not as effective in showing what you are willing to do for someone (as actually DOING something is).